ZOOMING IN: Renowned fashion label Lacoste has announced its partnership with Formula 1 driver Pierre Gasly as the newest ambassador for the brand. The 30-year-old athlete, who is currently racing for the Alpine F1 team as of 2023, will prominently represent Lacoste’s iconic polo shirt—a collaboration that marks the beginning of several exciting projects to come.
Gasly highlights Lacoste’s polo shirt as the “strongest expression” of the brand, emphasizing its journey from the tennis court to a global symbol of relaxed sophistication. He praised Lacoste for its ability to evolve its sporting legacy into a contemporary style, seamlessly blending heritage with modern aesthetics.
Invented in the 1930s by the brand’s founder, René Lacoste, the piqué polo shirt was designed as a more comfortable option compared to the stiff, formal sports attire of the time. This innovation not only revolutionized sportswear but also established the foundation for casual elegance that Lacoste is celebrated for today.
Lacoste’s CEO, Eric Vallat, expressed enthusiasm about Gasly’s appointment, stating he embodies the resilience and performance that have characterized the brand since its inception. Vallat noted that Gasly’s achievements and commitment to excellence resonate with Lacoste’s ethos, creating a natural synergy between the two.
The driver’s journey in Formula 1 began in 2017, and he made headlines by becoming the youngest French driver to secure a podium finish two years later. His remarkable career milestone came in 2020 when he triumphed at the Italian Grand Prix in Monza, solidifying his status within the competitive realm of elite motorsport.
As of the current 2026 season, Gasly sits in the eighth position in the overall drivers standings, showcasing his ongoing prowess in the sport. Additionally, his influence extends beyond racing; he was named the ambassador for the Gentleman Givenchy fragrance line last year, promoting the Gentleman Society Eau de Parfum Ambrée scent.
Adding to his impressive list of collaborations, Swiss watchmaker H. Moser & Cie appointed Gasly as its inaugural ambassador in 2024. This partnership has led to the creation of exclusive limited-edition timepieces, co-designed by the racer and Edouard Meylan, CEO of H. Moser & Cie, further cementing Gasly’s influence across luxury lifestyles.
In conclusion, Pierre Gasly’s affiliation with Lacoste not only revitalizes the brand’s image but also bridges the worlds of high-performance sport and refined fashion. As he embodies modern elegance combined with athletic excellence, this partnership is set to redefine style in both the fashion and motorsport arenas, promising exciting developments ahead for both Lacoste and its new ambassador.
