Toma Korol’s Journey: From Local Talent to International Star
Toma Korol’s mobile device is a whirlwind of activity, buzzing with Instagram notifications, primarily from aspiring models across Eastern Europe. Concerns echo through their messages: How should I begin my modeling career? Which agency should I approach? At 20, am I considered too old to enter the industry? Each question resonates with Korol, who finds herself scrolling through these messages while enjoying a meal in Los Angeles. Despite her busy schedule, she makes a point to respond.
A Glimpse into the Modeling Mindset
“I completely understand where they’re coming from,” she reflects, placing her phone down momentarily. “You see all these successful models and wonder how to achieve that level of success. Yet, no one really shares the genuine struggles you might face.” Over the past eight years, Korol has escalated from debuting at Ukrainian Fashion Week to collaborating with prestigious brands like Chrome Hearts and Emporio Armani. Her portfolio includes high-profile appearances in events and music videos for renowned artists.
What’s striking is her willingness to engage with these aspiring models, even at late hours between casting calls.
The Foundation: Ukrainian Fashion Week
Korol’s early years were steeped in the rigorous environment of Kyiv’s fashion scene. With over ten seasons of Ukrainian Fashion Week under her belt, she has walked for a myriad of designers, honing her craft in a space where the pace is frenetic, marked by the chaos that defines the fashion industry. Early collaborations with names like Andre Tan and The COAT by Katya Silchenko prepared her for the high-stakes world of European fashion.
“Here, designers have high expectations,” Korol explains. “They don’t coddle you; you either adapt and learn quickly, or you fall by the wayside.” This formative experience proved invaluable when she transitioned to European runways, particularly those of Paris Haute Couture, where a single mistake can lead to lasting repercussions.
Commercial Success: The Real Breadwinner
While haute couture might possess a certain allure, it’s the commercial sector where most models find financial stability. Korol’s diverse array of work spans brands like Banana Republic, Urban Outfitters, and Skims, showcasing her ability to adapt to various styles while remaining true to her sophisticated essence. Notably, her campaign for Chrome Hearts and Mikimoto—a stunning blend of rock-and-roll aesthetics and timeless elegance—managed to capture widespread attention beyond just die-hard fashion enthusiasts.
She notes, “That campaign was unique. It required visuals that resonated with diverse audiences, and it felt empowering to contribute to something so impactful.”
A Chameleon in the Fashion World
Korol’s versatility allows her to navigate various styles seamlessly, be it swimwear, luxury fashion, or e-commerce. During high-pressure shoots, where efficiency reigns supreme, she consistently discovers moments of artistry, a trait that keeps her in demand among clients.
In addition to her modeling assignments, she has ventured into dynamic realms like music videos, collaborating with artists such as Max Barskih and Dan Balan. “It’s a different kind of energy,” Korol admits. “It’s about presence and emotion, rather than maintaining a façade of perfection.”
Adapting to the American Market
Currently residing in Los Angeles, Korol is acquiring new skills to meet the demands of the American modeling landscape. The market operates under distinct paradigms, prioritizing social media clout and engagement metrics—elements that require careful navigation. She is gradually establishing connections with West Coast photographers and building a network similar to her robust European presence.
Her agency affiliations—spanning L-Models in Ukraine to Elite Model Management in key U.S. cities—highlight her strategic approach to diversifying her career.
Mentorship: Giving Back to the Community
As her own skills continue to flourish, so does her commitment to mentoring young models, particularly those emerging from Ukraine. Korol fields increasing inquiries from girls eager to learn the ins and outs of the industry, asking poignant questions regarding portfolios, agency approaches, and dealing with rejection.
“I aim to provide concrete advice based on my own experiences,” she states. “If I can help someone avoid the mistakes I’ve made, why not share that knowledge? There’s more than enough room for diverse talents in this industry.”
While some may perceive her efforts as counterproductive to her career, Korol sees it differently. In her view, the modeling world is expansive enough to support myriad unique faces and stories.
Carrying the Ukrainian Flag Forward
Since the onset of conflict in Ukraine, models from the region have garnered greater visibility, yet they also bear the weight of representation in a fashion world that is still evolving its understanding of the country’s cultural landscape. While this responsibility is significant to Korol, she emphasizes that it does not encompass her entire identity.
Reflecting on her roots, she states, “I owe so much to Ukrainian designers. They shaped my foundation, and I’m deeply grateful.”
Professionalism: The Cornerstone of Longevity
What sustains Korol in a demanding industry where many models fall by the wayside is her unwavering professionalism. While the allure of fashion can cloud one’s focus, it is the ability to remain prepared and punctual that truly matters. She possesses an acute awareness of what is needed at any moment during a shoot, maintaining her energy even during grueling hours.
Korol reflects, “I genuinely love my work. Each shoot is distinct, providing a new team and a fresh creative experience. Yet, it all comes back to professionalism. Talent alone isn’t enough; you must execute the job effectively.”
As she navigates the evolving landscape of modeling, from LA castings to nurturing relationships with multiple agencies, Korol remains focused on delivering exceptional work. Amidst the hustle, her phone buzzes once again—a reminder of the encouragement she provides to young models aspiring to make their mark. For those who seek guidance, Toma Korol is more than just a successful model; she is also a beacon of hope and real-world guidance in the fickle realm of fashion.
