Founded in Aquitaine, France over a century ago, Rondinaud has set its sights on expanding into Northern European markets, with plans to make a mark in Germany, Spain, and Italy as well.
This ambitious initiative is fueled by the company’s Protected Geographical Indication (PGI) status and a reputation that has taken it as far as New York’s MoMA. The Museum of Modern Art’s shop now features the traditional, glue-free charentaise crafted by the historic La Rochefoucauld firm.
“From securing PGI status to our presence in the United States, these recognitions are a tremendous source of pride and validate the expertise of our fifteen dedicated employees,” states Olivier Rondinaud. “Our goal is to establish the charentaise as a true ambassador for Charente—a blend of comfort and style in European households.”
The company’s European ambitions are supported by a retail network that currently includes around 500 points of sale. This network consists of its own boutiques and multi-brand retailers, alongside an online platform showcasing its complete product range.
It comes as no surprise that Ateliers Rondinaud is focusing on Northern Europe, given the local climate. “The culture of ‘cocooning’ perfectly aligns with the advantages of the wool-felt charentaise, with around 38 tonnes of felt utilized each year,” notes the company.
With production ramping up to 450 to 500 pairs daily, the company sold over 90,000 pairs in 2024 and anticipates a turnover of €1.9 million for the 2025 financial year.
