Proponent, an AI-driven sales enablement startup, recently announced the launch of its new AI-powered platform designed to align sales and product teams through cutting-edge conversation intelligence. The platform analyzes sales calls and meetings to automatically capture critical customer insights – ensuring teams never miss important buyer questions, competitor mentions, or feature requests. This innovation comes at a crucial time, as 65% of sales reps say they can’t find the right content to send to prospects. Proponent’s solution addresses this challenge by recommending and even generating relevant sales content based on each prospect’s specific needs, eliminating tedious content searches.
Key features of the Proponent platform include:
- AI Deal Intelligence: Automatic analysis of customer conversations that surfaces needs, pain points, competitor mentions, and questions across the entire deal lifecycle – essentially creating an “institutional memory” of every deal with all valuable context preserved.
- Integrated AI Assistant: An embedded AI assistant in every deal workspace that can generate context-rich follow-up emails with tailored content recommendations, provide a chat-based “deal recap” to uncover insights from past emails and meetings, and act as a “product expert” by answering sales reps’ questions about products or competitors using knowledge from company assets and the web.
- Product Marketing and Sales Team Collaboration: a central messaging framework that enables sales reps and product marketing to collaborate on customer requirements in real time. Product teams can update messaging or content assets centrally, allowing the field to roll out new product information or sales playbooks in minutes instead of days.
“Our vision is to eradicate the disconnect between sales on the front lines and product teams behind the scenes,” said Prashant Mohite, CEO and co-founder of Proponent. “By using AI to capture what customers really care about and instantly equipping reps with the right content, we ensure a personalized, efficient sales experience for buyers and sellers alike. This launch is a major step toward uniting sales and product teams around the voice of the customer.”
Early feedback from pilot customers has been positive. Sales leaders report that Proponent’s platform helps new sales reps ramp up faster and ensures consistent messaging, as all teams draw from the same up-to-date content and insights. With the platform now generally available, Proponent aims to help companies save countless hours formerly spent searching for collateral and instead enable their teams to focus on selling and building relationships. The company is confident that its AI-powered conversation intelligence will empower organizations to “create personalized selling experiences with what matters most to customers,” fulfilling Proponent’s core mission.
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