FGF Industry’s Ten c brand has experienced an impressive year, and this momentum continues as the Italian fashion label makes a notable re-entry this autumn. Their key product is being relaunched, coinciding with their physical debut in the UK at Harvey Nichols.
One of the most exciting developments for Ten c has been the endorsement by music icon Liam Gallagher. He donned the Dark Olive Skye Ten Anorak from the collaboration with Awake NY during a sold-out Oasis reunion concert in Cardiff, which sent demand for the item soaring.
As a result, Ten c is not only revitalizing the anorak but also expanding its offerings with new anoraks and other significant pieces from the AW25 collection. These items have just landed at their new pop-up store in the Harvey Nichols flagship at Knightsbridge, London. Additionally, a second pop-up location is slated to open at the Harvey Nichols store in Manchester by the end of the month, recognizing the city as Oasis’s hometown.
Federica Fusco, the Marketing Director for Ten c, expressed her excitement: “Joining such a historic department store is a fantastic opportunity for us. It provides a platform through which we can showcase the distinct Ten c style to a new audience. Liam Gallagher’s choice to wear our jacket was a thrilling moment, underscoring how true style can make simple designs iconic.”
The impact of Gallagher’s endorsement cannot be overstated. In fact, a company spokesperson noted that while Ten c has been available online in the UK, Harvey Nichols marks its first physical retail presence. Following Gallagher’s appearance sporting the jacket, the team at Harvey Nichols swiftly reached out to Ten c, propelled by the surge of interest.
Remarkably, Gallagher’s connection to the brand was entirely organic, without any sponsorship or stylist intervention. “He selected the jacket on his own. Following this, his team requested another in black, and those colors have quickly become our bestsellers,” revealed a representative from Ten c.
The Skye Ten Anorak, which has been a key piece for Ten c, was highlighted in the Awake NY collaboration, curated by Angelo Baque and Alessandro Pungetti. The overnight demand that surged after Gallagher wore it was compelling enough for Ten c to reintroduce it as part of their AW25 lineup.
The Skye Anorak features crinkle nylon and OJJ (Original Japanese Jersey) and is marked by a unique camouflage print that maps out Manhattan’s neighborhoods. The outerwear displays an intriguing blend of military green and acid green, complete with custom branding from both Ten c and Awake NY.
For the relaunch, the Skye Ten Anorak is now available in four vibrant solid colors—burgundy, dark olive, taupe, and black—alongside a new printed variant showcasing a modern interpretation of pixelated camouflage.
Alessandro Pungetti, Ten c’s Creative Director, emphasized the innovative fabric technology: “OJJ is a polyester-nylon interlock jersey we developed, enhanced through a special dyeing process applied to both the fabric and the final garment to improve durability and water resistance. The new anoraks integrate this with ultra-lightweight nylon, echoing the aesthetic of iconic 1980s nylons.”
Beyond the UK market, Ten c is making strides internationally. The brand has launched its inaugural store within Hyundai Department Store in Korea, with another pop-up slated for Lotte Department Store by the end of October. Moreover, plans for a standalone flagship store in Italy are in the pipeline, pending further authentic collaborations to align with Ten c’s core philosophy.
