In a significant move to enhance its presence in the eyewear market, Mulberry has extended its licensing agreement with the esteemed De Rigo group. Initially signed in 2018, this renewed partnership will last until 2031 and encompasses the development, production, and global distribution of Mulberry’s eyewear collections, including eyeglasses and sunglasses.
A Fusion of Heritage and Modern Design
Mulberry’s eyewear is not just about function; it encapsulates the brand’s rich British heritage. The collections feature clean, elegant lines that resonate with a “quiet luxury” aesthetic, blending traditional craftsmanship with contemporary designs. Notable details, such as buckles, handbag zips, the iconic tree logo, and the recognizable postman’s lock clasp, are intricately integrated into the eyewear designs, thereby showcasing the brand’s commitment to its roots while embracing modernity.
Commitment to Sustainability
A crucial aspect of Mulberry’s design philosophy is its commitment to sustainability. Many models within the eyewear collection incorporate bio-based acetate frames and bio-nylon lenses, aligning with the brand’s broader sustainability strategy. This initiative focuses on increasing supply chain traceability and utilizing sustainable materials, showcasing Mulberry’s dedication to environmental responsibility in every facet of its production.
Brand Legacy and Expansion
Established in Somerset in 1971, Mulberry has made its mark primarily through high-end leather goods, gradually diversifying into ready-to-wear fashion, accessories, and home decor. The brand is recognized for its meticulous craftsmanship and attention to detail, attributes that continue to define it in the competitive luxury market.
Strategic Growth and Future Vision
The renewal of this partnership reflects Mulberry’s ambition to expand its lifestyle offerings, particularly in the eyewear segment. Andrea Baldo, CEO of Mulberry, articulated this vision, emphasizing the blend of thoughtful design and sustainability within their eyewear line. Michele Aracri, CEO of De Rigo Vision, echoed this sentiment, highlighting the strength of their collaboration aimed at fostering substantial international growth.
Conclusion
The renewed licensing agreement between Mulberry and De Rigo not only strengthens their partnership but also sets the stage for exciting developments in luxury eyewear. By marrying traditional design elements with sustainable practices, Mulberry is poised to further enhance its appeal to consumers who value both aesthetics and environmental consciousness. This collaboration signifies a promising future for both brands as they navigate the evolving fashion landscape together.
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