In the world of luxury, creativity, and global influence, Soraya Arrabal stands as a force of vision. The Spanish-born filmmaker and commercial director has become a name synonymous with style, artistry, and innovation. Today, she leads as the Head Creative Director of Wish for Waffles, while also continuing her work as a long-time contributor to Snuggle Universe Agency, where her collaborations with partner and creative ally Sean Perreira have produced some of the agency’s most celebrated projects.
Arrabal’s work is instantly recognizable for its bold aesthetic. Drawing inspiration from Dior’s elegance, McQueen’s theatricality, and Phoebe Philo’s sculptural minimalism, she creates cinematic worlds where fashion is never just costume but character. Her sets are curated like runways, her frames composed with the eye of a fashion editor.
Beyond her visual mastery, Soraya is deeply rooted in her Spanish heritage — and with it, a love for the culinary arts. High-end gastronomy has become part of her creative language, shaping the way she experiences travel and culture. From Michelin-starred kitchens in Paris to intimate culinary treasures in San Sebastián and Tokyo, she treats cuisine as storytelling, an art form that, like cinema, engages all the senses.
“Food, fashion, film — they are not separate disciplines,” she shares. “They’re ways of understanding identity, history, and desire. They all create memory.”
This multidisciplinary vision has fueled not only her leadership at Wish for Waffles but also her enduring collaboration at Snuggle Universe. Together with Sean Perreira, Soraya has built a creative partnership defined by innovation, precision, and bold storytelling. Their work pushes boundaries, blending cinematic detail with editorial sophistication, and has become a hallmark of the agency’s identity.
“Sean and I share the same obsession for craft,” Soraya explains. “Our collaboration is built on trust, respect, and the belief that great ideas come alive when you challenge each other to go further.”
At Wish for Waffles, Soraya now spearheads a new generation of campaigns that feel cinematic in scope and intentional in detail. At Snuggle Universe, her partnership with Sean continues to thrive, proving that long-term creative bonds can produce extraordinary results.
What makes Soraya remarkable is not only her artistry, but the lifestyle that informs it. She embodies the sophistication of a modern tastemaker — a woman who moves seamlessly from film premieres to front rows at fashion week, from bustling creative hubs to exquisite culinary journeys across the globe.
For Soraya Arrabal, luxury is not excess; it is intention. Her life and work are curated with elegance, her vision fueled by collaboration, and her influence felt across film, fashion, gastronomy, and beyond. She is more than a director — she is a cultural architect, shaping how we see, feel, and remember.
