Keeping up with the latest initiatives from Frasers Group can feel like an uphill battle, especially with the rapid pace at which they’re introduced. Their newest venture is Elevate, a retail media network that they assert is set to “transform brand engagement.” If you’re wondering what that means for both brands and consumers, you’re not alone.
This innovative, data-driven platform promises to deliver “hyper-personalised advertising” throughout the Frasers Group’s physical stores and online spaces. What does this mean for you as a shopper? It’s all about connecting brands in a meaningful way, enhancing your shopping experience by reaching you when it matters most.
To bring Elevate to life, Frasers Group has teamed up with Zitcha, an adaptive, unified retail media platform. Together, they are crafting a seamless network that encompasses on-site, off-site, and in-store media assets, all leveraging Frasers’ extensive first-party data. This initiative aligns with Frasers Group’s ambition of creating the most admired and engaging brand ecosystem on the planet.
The company emphasized that Elevate will empower brand partners to engage shoppers at pivotal moments—be it while they’re browsing online, shopping in-store, or even when they’re on the go. You may have noticed more personalized advertising in your digital feeds, and this move is designed to enhance that experience even further.
Frasers Group boasts a customer base of over 30 million, spanning a variety of sectors including sports, premium, and luxury goods. They’ve termed their retail media initiative the “most comprehensive” of its kind offered by a multi-category retailer. With a robust presence across 750+ UK stores, 60+ Everlast Gyms locations, and multiple shopping centers, they’re positioned to provide brand partners with unparalleled access and understanding of their audience.
Elevate is the latest move in the firm’s ongoing elevation strategy. As it launches, it will specifically roll out “full-funnel” advertising via its platforms like Sports Direct, Flannels, and Frasers department stores in the UK.
CEO Michael Murray articulated that this initiative signifies a significant leap towards realizing their vision of establishing the world’s most admired brand ecosystem. With a focus on enhancing media offerings for their partners, he assured that this is merely the start—there are grand plans to expand this initiative into additional markets. His message resonates: Frasers Group is dedicated to delivering exceptional and personalized experiences for both their global brand partners and their wide-reaching customer base.
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