The upcoming edition of Who’s Next is set to occur from January 17 to 19, 2026, in Paris. This season introduces a new format designed by WSN. Hall 7 at Porte de Versailles will now feature Room 0126, a novel concept uniting five trade shows: Who’s Next, Bijorhca, Shoppe Object Paris, Salon International de la Lingerie, and Interfilière Paris.
This winter edition of Who’s Next aims to address the immediate demands of multi-brand retailers by establishing a more distinct separation between ready-to-wear and accessories. “For over 30 years, WSN has focused on aiding independent retailers. Again, we are providing them far more than a trade show: a space for interaction, learning, inspiration, and the crafting of a business model well-suited to their needs,” shares Frédéric Maus, CEO of WSN. Who’s Next remains central to the group’s vision; for the last decade, WSN has evolved from organizing two events annually to twelve.
The new spatial arrangement reflects how retailers curate their assortments, combining standout items with high-demand products. Various brands are expanding their presence, such as DK Company with Ichi and B Young, along with La Fée Maraboutée and Shaft, boosting their premium denim offerings. Save The Duck plans to use the show to launch its womenswear line. Additionally, newcomers like I Am Active Studios reflect the shift in consumer-facing concepts towards wholesale. In the Brut Icon space, Outré is showcasing a collection designed for clients seeking unique brand identities, echoing the market’s desire for more distinct personalities.
An Engaging Multi-Level Experience
To accommodate these innovations, the event layout has been creatively restructured within Hall 7, envisioned as an imaginative hotel with themed levels. The journey for visitors commences at a lobby and moves through suites dedicated to materials, jewelry, design, and accessories, culminating in a rooftop area focused on fashion and beauty. This setup clearly defines various realms, assisting buyers in navigating the broader selection.
The Impact and Neonyt Paris hub emphasizes its commitment to sustainable initiatives. For three days, dedicated designers, researchers, associations, upcycling professionals, and material innovators will present their work in a well-structured professional space. Fashion Green Hub will showcase its supportive tools, while the podcast La Seconde Vintage will discuss second-hand topics. Biofluff and the Quatre Pattes association will tackle issues related to textile innovation and its effects on animals. Studio Griffé will illustrate how utilizing archives can enhance product strategy, and the HURIYA association is organizing an on-site upcycling workshop to transform pieces.
Bijorhca, a part of the BOCI federation and managed by WSN, centers this edition around a love theme, which shapes the complete scenography and editorial direction. Independent designers, manufacturers, well-known brands, and stone suppliers will display their collections, offering a seasonal snapshot of the jewelry market.
Shoppe Object Paris represents the evolution of fashion retail towards a more extensive lifestyle portfolio. This newcomer will feature an international assortment spanning decoration, ceramics, stationery, lifestyle items, textiles, and fragrances, catering to concept stores that curate experiences beyond just clothing.
This year, Salon International de la Lingerie and Interfilière Paris will strengthen their connection. Interfilière will remain the hub for materials, gathering lace, embroidery, technical jerseys, innovative fibers, and textile solutions. The expanded “Sourcing & Solutions” pathway will assist brands in structuring their projects across categories including ready-to-wear, lingerie, and accessories. This seamless link between upstream and downstream creates a comprehensive overview of the value chain, from raw materials to finished products.
WSN will showcase its WSN Academy. Within a space designed like a bar-library, the WSN Academy will feature a series of 30-minute masterclasses and individual meetings. Speakers from various sectors, including experts from the French Women’s Ready-to-Wear Federation, specialists in the Fashion Ecosystem, retail consultants, data analysts, fashion lawyers, as well as experts in marketplaces, branding, and AI applications, will provide insights. This support focuses on the needs of retailers who tackle challenges in purchasing, merchandising, digital communication, financial management, and navigating new regulations.
