Birks reported a remarkable 16.2% increase in half-year sales, reaching $93.1 million. This surge comes on the heels of the Canadian jeweller’s acquisition of European Boutique, along with a notable retail performance.
The Montreal-based brand also saw growth in third-party branded timepieces across various labels for the 26 weeks ending September 27, alongside increases in sales of Birks-branded jewelry and third-party offerings.
Comparable store sales rose by 6.3%, driven by solid performance in every product category. Particularly noteworthy were third-party brand timepieces, as well as sales of Birks-branded jewelry.
Reflecting on this robust sales performance, Birks narrowed its earnings loss to $0.2 million for the six months, improving from a reported loss of $0.3 million during the previous year.
“Our net sales, gross profit, and comparable store sales for the first half of Fiscal 2026 are exceeding those of the same period in Fiscal 2025. This success is attributed not only to the acquisition of the European business but also to our exceptional retail performance. It highlights the strength of our Birks branded offerings, as well as our third-party watches and jewelry,” remarked Niccolò Rossi di Montelera, executive chairman of the board and interim CEO.
“I want to recognize our teams for their hard work and commitment. The growth we have achieved in the first half of Fiscal 2026 validates our dedication to our customers, and I deeply appreciate the relentless efforts of all our employees who contributed to this success and the seamless integration of the European stores.”
Birks completed its acquisition of the luxury watch and jewelry segment of European Boutique in July, purchasing it for a price of $9 million.
