Anastasia Soare, the visionary founder and CEO of Anastasia Beverly Hills, has committed a remarkable $225 million of her personal funds into her brand. This move comes on the heels of private equity firm TPG reducing its stake in the company significantly.
Soare’s investment aims to provide the brand with enhanced financial flexibility during these unpredictable market conditions. In her announcement, she emphasized the importance of this recapitalization for the company’s future.
Moreover, this strategic financial maneuver effectively alleviates much of the company’s debt burden. Anastasia Beverly Hills faced a downgrade from Standard & Poor Global Ratings to a “D” this August due to a missed payment. Reports emerged that TPG incurred a loss on its $600 million investment as part of a debt restructuring arrangement, slashing its ownership from 38 percent down to a mere 6 percent.
As the CEO and majority owner, Soare reassured stakeholders by stating that the company has solid backing from long-term lenders.
